With a proud history of being a leader in liberal arts education, Longwood University was due for an update.
As the third oldest in the Commonwealth, Longwood needed to increase its recognition among a new crop of college hopefuls in Virginia and beyond. With the energy generated from the selection of the university as the site of the nation’s only Vice Presidential debate came an incredible opportunity to maximize exposure across all media outlets.
Longwood increased its signage program to include an array of different applications; among them—bike racks, mall staircases and sidewalk decals. A social media campaign also followed.
